Victoria’s Secret Overhauls Its Racy Fashion Catwalk In Its Latest Moves To Be More Inclusive
NEW YORK (AP) — Victoria’s Secret has been trying to reverse its image built on a man’s vision of sexiness that eventually backfired.
The company overhauled its once biggest marketing spectacle of more than 20 years, the annual Victoria’s Secret catwalk.
After a four-year hiatus, the lingerie brand came back with what is now a part fashion show and part preview of a documentary-style film featuring 20 global creatives.
It celebrated all different body shapes.
It’s a dramatic change from the super models that used to sashay in Swarovski crystal-covered angel wings but ended at the height of the #MeToo movement.
The embattled lingerie giant has been revamping its marketing to include fuller-size women in ads and store mannequins amid languishing sales.
But the company faces an uphill battle.
