Elon Musk Reveals New X Logo To Replace Twitter’s Blue Bird
July 24, 2023 9:57AM PDT

A view of a lap top and monitors showing the Twitter signing in page displaying the new logo, in Belgrade, Serbia, Monday, July 24, 2023. Elon Musk has unveiled a new black and white “X” logo to replace Twitter’s famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year. The X started appearing on the top of the desktop version of Twitter on Monday, but the bird was still dominant across the phone app. (AP Photo/Darko Vojinovic)
LONDON (AP) — Elon Musk has unveiled a new “X” logo to replace Twitter’s famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year.
The X started appearing at the top of the desktop version of Twitter on Monday, but the bird was still dominant across the smartphone app.
In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs.
It’s yet another change that Musk has made since acquiring Twitter that has alienated users and turned off advertisers, leaving the microblogging site vulnerable to new threats, including rival Meta’s new text-based app Threads.
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