It’s what an old co-worker of mine always said when confronted with people who didn’t understand that…well…advertising works.
I’m weird. I actually LIKE to watch TV commercials a lot of the time.
I like trying to dissect what decisions were made by the creators of a TV advertisement, specifically, who they thought would be watching it – and when. Most of the time, I’ll figure it out quickly enough, bask in my cleverness, and then change the channel.
However, sometimes there are those advertisements I can’t stop watching. They leave me in very deep thought. These are the truly great commercial creations and I wanted to take some time to recognize one of them today.
I’ve never really felt a passion for the iconic “Meals On Wheels” program.
I’ve only known that it helps elderly or home bound residents get food when they have no one else to help them. I never once considered how much more the “Meals On Wheels” program is.
I never considered how it could bring great joy — instead of a sense of sadness.
I never considered any of that — until I saw this TV commercial for “Meals On Wheels” the other day;
This TV Ad — worked — at least for me. I couldn’t stop thinking about it the rest of the day. The music, the dialogue, the visuals, the vibe — everything.
I’m not saying I will jump out of my seat this very moment to go and volunteer with “Meals On Wheels”, but…now it’s on my list.
When it’s done right — advertising works…