Musk Confirms Twitter’s New CEO Is Ad Guru Linda Yaccarino From NBCUniversal
May 12, 2023 10:00AM PDT
(Associated Press) – Elon Musk has confirmed that the new CEO for Twitter, or X Corp. as it’s now called, will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry.
On Friday NBCUniversal said that she would be stepping down from the company as chairwoman for global advertising and partnerships.
Yaccarino interviewed Musk on a Miami stage last month in front of hundreds of advertisers.