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Celebration Of Life For Gert Boyle

Portland, Or. – A celebration of life will be held this morning at Veterans Memorial Coliseum for  Columbia Sportswear Chairwoman, Gert Boyle. She died November 3rd at the age of 95.

She had a no nonsense style that inspired the One Tough Mother ad campaign. She was a homemaker when her husband died in 1970. She took over the company, which is now a multi billion dollar business.

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