In the Groove, Vinyl is Back
Store on SW 9th Avenue near Oak
June 24, 2013, 5:18 am
By Dan Mitchinson
Proving that everything old is new again, vinyl records are growing in popularity.
"I've actually been around long enough in Portland where people sold their records to me to buy cd's, and now I'm selling records back to those same people," says Isaac Slusarenko, who owns Jackpot Records
in Portland. He says it's not just indie bands that are pressing vinyl these days.
"Taylor Swift is on vinyl, every artist who wants to be kind of in the scene again and wants to be hip is doing vinyl," says Slusarenko. Sales have been up for five years running, so what is it about vinyl that makes people so passionate?
"It the tactile experience," says longtime collector James. "It's obviously a fetish experience because it's something you can touch and feel, and handle, and even smell. It's a very evocative kind of experience."
Slusarenko agrees, and says how they press records hasn't changed much in over a century.
"You realize it's a super archaic method that goes back almost a hundred years now, and that's still what we want our music on. So I think there's something we visually think of and associate with music."
But collector James says just because something's old, doesn't mean the labels are not keeping up with the new. "Most new releases that you'll find, they will include a physical compact disc or a code for you to go download a digital version of the album."
Issac says for many of his customers, there's more than the sound and feel of vinyl that keep them coming back to his store.
"It becomes more of a shared experience by having a record. I've sold a lot of first record to people in Portland and it's a great feeling, because you can see they'll remember that first day they bought their first record, but they may not remember their first download from itunes."