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PORTLAND'S AFTERNOON NEWS
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PORTLAND'S AFTERNOON NEWS

To Tweet Or Not To Tweet?


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February 2, 2012

At KXL, we are no longer in the business of just doing radio.  Our news responsibilities have extended to Websites (like this one) and Facebook and Twitter too.  However, I noticed that another media outlet Tweeted 18 times in the course of morning drive (less than 4 hours).    That's about 6 times an hour or one every 10 minutes.  I found it to be too much.  Some of the information was random and from places very far away from here.  Maybe I'm just old fashioned (or maybe I'm just old) but the bottom line is this,  how do we keep you up to date without annoying you online?   My news formula is two Tweets an hour.
Let me know what you think? 

Thanks,

Rebecca Marshall
KXL Morning Anchor and News Director.

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